Contractor Marketing in Miami That Keeps Your Calendar Full

Terms you use every day. The ones a generic agency would have to Google.

Pulling permits

The submittal-and-approval gauntlet before any work can legally start. Permit-pull volume per month is the real leading indicator of revenue, not just lead count.

Punch list

The final to-do list before a job closes out and the last draw releases. Reviews almost always get written within 2 weeks of punch-list signoff.

Change order

A formal scope addition mid-project, signed by the client. A contractor without a tight change-order process loses margin on every job.

Draw schedule

The agreed payment milestones across a project (deposit, rough-in, drywall, final). Marketing dollars get rationed against expected draw timing, not calendar months.

T&M vs fixed-fee

Time-and-materials billing vs a quoted lump sum. The leads that match each pricing model are different, and the landing pages should be too.

Scope creep

Unbilled work that crept in because the original scope was vague. The leads that cause it usually came from cheap channels with vague intent.

Lien waiver

The signed paper protecting the owner from sub-contractor liens. The smoothness of the lien-waiver process is a real reputation-builder.

GC vs sub

General contractor vs sub-contractor. A GC needs trust-based leads. A sub needs steady volume from a small number of GCs. Different marketing entirely.