Everything You Want to Know About Local Marketing

Thryv Marketing Solutions is a Miami-based digital marketing agency that helps local businesses get found online, earn more reviews, and convert more searchers into customers. We offer local SEO, AEO & GEO, Google Business Profile management, reputation management, Google Ads, social media ads, and website design, all on month-to-month agreements.

No. Every service at Thryv is month-to-month. You can cancel at any time with written notice to hello@thryvmarketingsolutions.com. Cancellation is effective at the end of the current billing period; no further charges apply after that. We do not offer or require annual contracts. If we stop delivering results, you should be able to leave. That accountability is what keeps us sharp.

It depends on your market, competition, and where you are starting from. GBP and reputation work tends to move faster. SEO compounds over months. Ads can drive traffic once live, though cost-per-lead improves as campaigns optimize. After your free proposal we give you an honest read on what is realistic for your specific situation.

Founding-client pricing is a reduced monthly rate available to a limited number of new clients, locked in for as long as you stay. Spots are limited, so ask us for current availability and your rate.

Yes. We are based in Miami and specialize in South Florida markets, but we work with service businesses across the US. Our strategies are built for local-first growth, which applies to any business that serves customers in a defined geographic area.

The first step is a free proposal. We look at your Google Business Profile, review score, local keyword rankings, and website performance, then tell you exactly what is holding you back. There is no obligation and no sales pressure. Submit the form on our contact page to request yours.

Local SEO is the process of optimizing your online presence so your business appears in Google search results and Google Maps when nearby customers search for your services. It includes on-page optimization, citation building, Google Business Profile alignment, and content targeting location-specific keywords.

AEO stands for Answer Engine Optimization. It is the practice of structuring your content so Google selects it as the direct answer inside AI Overviews (the AI-generated summaries that appear at the top of many search results pages). AEO focuses on clear, question-and-answer formatted content with proper schema markup.

GEO stands for Generative Engine Optimization. It is the practice of making your business visible when people ask AI tools like ChatGPT, Gemini, or Perplexity for local recommendations. When someone asks an AI assistant for the best HVAC company in Miami, GEO is what determines whether your business gets recommended.

Query fan-out is how Google AI Mode works. When a user types a single query, Google simultaneously runs up to 16 parallel sub-searches to build a comprehensive answer. For local businesses, this means a single search like "Miami HVAC company" triggers sub-queries about pricing, reviews, response time, and more. We optimize your content to satisfy those sub-queries so you appear in the synthesized result.

SEO is a long-term channel. Progress depends on your market competition, domain age, and content quality. AI citation visibility builds as content indexes across platforms. SEO compounds over time; results at month six are typically stronger than month two. We set clear expectations upfront based on your actual competitive landscape.

Citation building means getting your business listed consistently across major directories like Yelp, Apple Maps, Bing Places, and 50+ industry-specific sites. Consistent NAP (Name, Address, Phone) data across these directories is a trust signal for both Google and AI systems. Inconsistent listings hurt your local rankings and AI citation accuracy.

Yes. Google Maps rankings are driven by a combination of your Google Business Profile optimization, local citation consistency, review count and quality, and on-page SEO signals from your website. Our SEO program addresses all of these together, which is why pairing SEO with GBP management produces stronger results than either alone.

Google Business Profile (GBP) management is the ongoing process of optimizing and maintaining your free Google listing, the profile that appears in Maps and local search results. It includes updating your categories, photos, posts, Q&A, and service descriptions to maximize visibility and calls from local searches.

For most local service businesses, the GBP listing drives more inbound calls than the website. It is often the first thing a potential customer sees. A complete, optimized, and actively managed profile with recent reviews and posts ranks higher in Maps and converts more searchers into calls compared to neglected profiles.

We update your GBP monthly at minimum, and more frequently when relevant. This includes publishing Google Posts, updating photos, responding to Q&A, adjusting seasonal hours, and refining categories and service descriptions based on what is driving the most clicks and calls each month.

Yes. GBP suspensions, duplicate listings, and ownership disputes are something we handle as part of GBP management. If your listing has verification issues or has been suspended for a policy violation, we work through the reinstatement process with you. Resolving these issues is often the single fastest way to recover lost local visibility.

We set up an automated review request sequence that sends a follow-up to every customer after a visit or transaction. The message makes it one tap for satisfied customers to leave a review. How quickly volume picks up depends on your transaction flow and customer base.

We can flag reviews that violate Google policies (spam, fake reviews, irrelevant content, conflicts of interest) and submit removal requests on your behalf. For legitimate negative reviews, we write professional responses that show potential customers how you handle issues, which is often more valuable than removal.

Review count thresholds vary by industry and market. Businesses with more than 50 reviews at 4.5 stars or above tend to outperform competitors with fewer. The more important factor is recency: Google weighs recent reviews heavily, so a steady flow of new reviews matters as much as the total count.

Yes. Review count, average rating, review velocity, and response rate are all direct ranking signals for Google Maps. Higher ratings also improve click-through rates in search results, which compounds into better rankings over time. Reputation management and local SEO reinforce each other.

Ad spend depends on your industry, competition level, and lead goals. Most local service businesses in Miami start with $500 to $1,500 per month in ad spend. Our free Google Ads Budget Calculator on the Free Tools page gives you a starting estimate based on your industry and target lead volume.

Our management fee is $597 per month, separate from your ad spend. We charge a flat fee, not a percentage of spend, so our price does not go up as your budget grows. Ad spend goes directly to Google and is billed to your card, not through us.

You own the account. We manage it on your behalf through access you grant us. If you ever leave, you take the account and all of its data (keyword lists, audience data, conversion history) with you. We never build campaigns inside our own account on your behalf.

Google Ads puts you at the top of search results immediately and stops the moment you stop paying. SEO builds organic rankings that do not require ongoing spend to maintain. Ads are best for capturing immediate demand. SEO is best for long-term, compounding visibility. Running both together reduces your cost per lead over time as SEO matures.

Yes, in a few meaningful ways. Miami has high competition in service industries, a large Spanish-speaking population, distinct neighborhoods with different search behaviors (Brickell vs. Hialeah vs. Coral Gables), and strong seasonal demand patterns driven by tourism and weather. An agency that does not know the Miami market will miss these nuances.

It depends on your target customer. Miami-Dade County is roughly 70% Hispanic, and many local searches for home services, legal, dental, and food businesses are conducted in Spanish. Spanish-language keyword targeting and bilingual GBP content can reach a segment of the market that most competitors ignore entirely.

Our local SEO, AEO, and GEO program is $797 per month on a month-to-month basis, with no setup fees. Founding-client pricing is available to a limited number of new clients, so ask us for your rate. The program includes monthly long-form content and authority link building alongside the AI-search foundation. Miami market SEO typically requires the same foundational work as any competitive city, with additional attention to neighborhood-level targeting and bilingual content where applicable.

We work with businesses across Miami-Dade and Broward County, including Brickell, Wynwood, Coral Gables, Coconut Grove, South Beach, Downtown Miami, Doral, Hialeah, Kendall, Pembroke Pines, Fort Lauderdale, and surrounding areas. For programmatic local SEO, we build neighborhood-specific landing pages to capture hyper-local search traffic.

Miami is a competitive market, particularly for service industries like legal, dental, HVAC, and roofing. The businesses that dominate local search have consistent citation profiles, strong GBP optimization, recent reviews, and location-specific content. Most competitors have gaps in at least two of these areas, which is where we focus first.

No. There are no setup fees on any recurring plan. You pay the monthly rate starting from day one. Website builds are a one-time fixed project fee quoted in advance, no hourly billing and no surprises after work begins.

Yes. Our Growth plan ($797/mo) combines Google Business Profile and Reviews with Local SEO. Our Pro plan ($1,497/mo) adds Google Ads, social media ads, and the AI Automation bundle. You can also stack individual services as add-ons to any plan. We recommend starting with the services most likely to move your specific needle first. Founding-client pricing is available to a limited number of new clients, so ask us for your rate.

The first month focuses on audit and setup. We audit your current GBP, citations, rankings, and online presence, then build the foundational work: citation corrections, GBP optimization, on-page SEO adjustments, and content structuring. Month two is when ongoing optimization begins and results start to compound.

Every plan includes a monthly report showing your keyword rankings, GBP impressions and call volume, review count and rating trend, and (for ad clients) cost per lead and total conversions. The report tells the story without you needing to sit on a call. If something in the numbers needs a conversation, we set one up. Otherwise we keep working. See full plan details here.